Messaging Matters: Virtual Brand Management
When you are in survival mode, "branding" might be the last thing on your mind. However, hard times can often make or break a brand. You have to be even more intentional about managing it during times of uncertainty or you may find yourself reacting in ways that harm customer or employee relationships. Before you know it, you’ve done serious damage to your brand… or at least missed an opportunity to grow it. Join brand management expert Dottie DeHart in this 1 hour and 15 minute session to learn how to keep your brand strong in times of disruption and uncertainty.
