Meet the Speaker

Bob Nicols

If it can be accomplished in sales, Bob Nicols has done it. Some may say he was “born with it.” Not so, and he even wrote a story about it. Bob knows that ANYONE can be successful in sales, no matter what their level of experience, if they just ASK the right questions. Bob’s highly energetic & inspiring lectures have kept his name at the top of the keynote speaker lists for several national & worldwide technology conferences.

He is a trusted advisor to C-level executives & senior managers for countless organizations, spanning multiple industries, proving the universal truths behind the process he created. Still, after 40 years, Bob gets calls thanking him for the impact his program has had on the lives, both professionally & personally, of countless sale professionals, managers, and business owners.

Bob Nicols has over 40 years of experience in sales, sales management, executive management and sales process development. In 1990, Bob founded Burton Training Group (AXIOM Sales Force Development), after being a top and highly recognized performer in sales, sales management and executive positions within the technology sector.

He has managed and mentored thousands of sales people, sales managers and senior managers and been responsible for hundreds of millions of dollars in sales. For more than 30 years he developed and delivered sales programs that have become the standard for leading companies, including AT&T, Equifax, Verizon Wireless, CommScope, Pactiv, Altura Communications, ESPN and Canonical.

His programs have been implemented in over 40 countries including the US, South Africa, Japan, the UK, France, Germany, Dubai, Brazil, Taiwan, Singapore, Australia, China, Mexico, Canada, South Korea, Slovakia, Sweden, Trinidad, The Bahamas, and The Netherlands.

Bob’s highly energetic, insightful lectures and workshops result in invitations to be a featured presenter at dozens of national and international sales meetings and conferences. He is a trusted advisor to the presidents and senior managers of multiple organizations, both large and small, and has been a board member for two technology companies.

Bob is the developer of AXIOM’s “Selling Sciences Program” and author of the “Selling Sciences” workbook and audio series. His latest novel, The Journey to Sales Transformation, will be followed up with his highly anticipated Axiom Sales Kinetics sales methodology book, which will be in stores fall of 2021.

When Bob is not hard at work teaching, creating, or mentoring, he takes great joy in being the drummer in his band Melt Behind the Wheel. Shameless plug? You bet! You can find their original EP on iTunes, Spotify and if you ever find yourself in Jax Beach, come out for a gig!